Wednesday, August 15, 2007

Epiphany of the Day #4

Not sure if you noticed the 'DVDs are for losers' vibe at last week's Apple press event, but I sensed that there would be no next version of iDVD. See where I'm going with this? Among computer manufacturers, Apple sided with Dell and Sony in supporting the Blu-ray Disc format against notably Microsoft and Toshiba's support of HD-DVD. Other manufacturers have begun offering Blu-ray disc drives and burners on their computers, but Apple seems to be waiting for it to reach critical mass.

Count on Apple to jump in just before that moment with support in the Mac Pro and eventually in an iDVD replacement (iBD anyone?). iBD won't be a killer app or anything, but if released, is likely to mark the triumph of the format.

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