Personality is back in the world of iPod. While some may opine that the iPod is too popular, too conformist and losing appeal, Apple Computer seems to have deliberately let the iPod line run out of steam and flat-line in sales before releasing a revamped version in a variety of colors (5 including the original black and white). This comes after almost 10 months after releasing the original iPod nano.
A common theme with Steve Jobs' marketing strategy is to limit the amount of unecessary choice for the consumer and concentrate marketing efforts. Give them a great product. Differentiate later. This applied to the original iPod (white, then black), the minis (three-then five colors), as well as the original iMacs (one, then many). The original iMac came only in one color.
Finally, I wanted to note that the new shuffle fulfills the promise of an artist's conception of what was to be the budget under $100 iPod that led to some disappointment upon the announcement of what Apple actually released.
SOURCE: Steve Jobs and Jeff Bezos meet Ginger via digg, new iPod nanos
A common theme with Steve Jobs' marketing strategy is to limit the amount of unecessary choice for the consumer and concentrate marketing efforts. Give them a great product. Differentiate later. This applied to the original iPod (white, then black), the minis (three-then five colors), as well as the original iMacs (one, then many). The original iMac came only in one color.
Finally, I wanted to note that the new shuffle fulfills the promise of an artist's conception of what was to be the budget under $100 iPod that led to some disappointment upon the announcement of what Apple actually released.
SOURCE: Steve Jobs and Jeff Bezos meet Ginger via digg, new iPod nanos
No comments:
Post a Comment