Thursday, July 27, 2006

Settlement approval is good news

Just wondering why Google's stock is down, especially since the 90 million dollar class action settlement, which was originally met with objection and a rush by some advertisers to exit the class in order to be entitled to further compensation has been approved following an independent report by an NYU Information Systems professor. It appears that the terms were fairly beneficial to all parties, seeing that the advertisers who were (at least) originally unsatisfied with Google's attempts to thwart click-fraud get some free advertising and that Google has significantly increased transparency over how it handles click-fraud, first with opening its operations to a suprising level of scrutiny as well as showing AdWords customers how many invalid clicks Google is catching.

SOURCES: Official Google Blog, BetaNews, Download Squad

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