Tuesday, July 11, 2006

Not preaching to the choir

I can finally see how those Apple ads may not be as effective as I had thought they would be. I'm not sure who Apple PR was (NOT WERE) targeting, but if they were as obnoxious as this parody (you like I may not have been able to see them before due to high traffic) makes them look, most purchases of new Macs were probably by existing Mac users/iPod snobs like me.

SOURCE: gizmodo and nadyne


Jen said...

check out my jewelry blog!

Will said...

Nice work.

Anonymous said...

thanks for linking to the source, instead of gizmodo's ganked version

chess h said...

As a solid PC guy (non-gamer), and as one who does on a PC pretty much everything the Mac guy boasts about, the ads seem to me to be a pretty shallow (even desperate?) pandering to the existing Mac crowd.

Has there been a decline in Mac sales of late? I haven't been paying attention to any of those figures.

Will said...

I think it's safe to assume that there's been no decline in Apple sales, because they're earnings are fairly solid.

However, there's always the chance that
these reflect overall PC growth than a significant increase in market share.

This article has been circulating around: http://www.tuaw.com/2006/06/02/apples-market-share-falls-rises-depending-on-who-you/

Super Cougar said...

After the way Apple treated my sister over the iPod, they'll be lucky if I ever use the free internet in their apple store again.

Will said...

That's hilarious /: ) Somewhere I read they banned MySpace.

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