Today, I finally caved and sold my Creative stock (x100) and bought some Apple stock (x10) back. I figured, keeping the money in AAPL was probably better. This analysis pretty much sums up what I had been afraid of for a couple of weeks. Apple's quarterly conference call is tomorrow afternoon and today's as good a day as any. Other times I've considered making the switch*:
- After Microsoft makes their iPod killer announcement.People know about this already and the announcement will probably be after whatever Apple announces at WWDC.
- After their settlement with Creative.Any settlement is probably good news for both parties.
- After their earnings are publicized. No... There's been pessimism about Apple lately (iPod delays, Microsoft competition) that's probably, well, not justified. I think people just need to be reassured.